The colorful mural in the lobby of the Point A Hotel London Shoreditch would be well suited for an urban skate park or a trendy coffee shop—the kind that sells matcha lattes. If that—plus the free digital jukebox—doesn’t tip you off to this hotel’s cool factor, nothing will.
The Point A Hotel London Shoreditch is one of the newer members of the Point A family, which includes six hotels in London and one in Glasgow, with several more London properties in the works. The company’s calling card is more bang for your buck, and it delivers with reasonable—if not astonishing—rates for centrally located accommodations. Safety comes at a premium here, with keycards required to access the hallways and elevator as well as the front entrance, a wide glass façade, after hours.
The hotel has 181 guest rooms, ranging from standard doubles to twins to handicap-accessible doubles and twins, each adorned with colorful Shoreditch-themed murals. (Accessible rooms are larger than the standards but do not have windows.) The rooms are small—86 to 129 square feet—but given the efficient use of space, it’s almost easy to forget the compact size of the room. There is a drop-down desk with a foldable chair and a light that switches on right above; shelves are strategically placed out of the way. Hooks around the room hang as an alternative to closets. Amenities enhance the modern sensibility of the room: 40-inch smart flatscreen televisions, fast free Wi-Fi, and touchpad-controlled mood lighting that changes color and intensity. There are also all the standard conveniences: air conditioning, a safe, bedside USB ports, blackout curtains, and high-powered showers. The hotel has an ironing room on the first floor.
The hotel is smack in the middle of Shoreditch, easily one of London’s hippest neighborhoods, a mosaic of cafés, pubs, music venues, and convenient stores, plus Bunhill Fields, a very pretty, sprawling park encompassing old burial grounds. It’s a few minutes’ walk to the Old Street tube station (Northern Line) and about ten minutes more to several others–Liverpool Street (Central, Circle, Metropolitan, and Hammersmith & City lines) and Moorgate (Circle, Metropolitan, Hammersmith & City, and Northern line). Nearby eateries include Thai, Indian, and Italian.
Breakfast, or “brekkie,” is available from 9:00 a.m. in the lobby lounge or to-go. Options include fresh pastries, fresh fruit, cereal, and yogurt, plus a gluten-free selection. (There’s no kitchen for hot meals.) A case in the lobby is stocked with snacks, juices, and soft drinks that are available for purchase anytime. Espresso drinks can be made to order around the clock, too.
All the Rest
Point A pushes its loyalty program, and it’s advisable to sign up for the free program. In addition to 10% off all future bookings at Point A hotels, membership affords benefits like special deals and complimentary items at local restaurants, discounts at nail salons and on guided tours, and free access to the nearby DW Fitness First Spitalfields Tower gym.
Rates & Deets
Starting at $90
Point A Shoreditch
8-10 Paul Street
+44 20 7655 1720 / pointahotels.com